The Operandi Group helps the research industry challenge its modus operandi.  We advise and assist researchers on a range of vital business issues, including sales and business development, marketing and social media, and recruiting and staffing.

Who We Are 

Dana Stanley, Founder                                                                       
dana@operandigroup.com

Dana Stanley is founder of The Operandi Group, providing business consulting to the market research industry.

Dana also serves at VP, Industry Sales at iCharts.

Dana is the author of Blogus Operandi and the host of Podus Operandi, a blog and podcast focused on technology innovations in survey research.

Dana is a veteran of the survey research community.  He began his career as a campaign and U.S. Senate aide to Sen. Dianne Feinstein (D-CA) in San Francisco and Washington, DC, where among other duties he wrote speeches for the senator’s successful 1992 election campaign.

He learned the art and science of qualitative and quantitative research from nationally-known pollsters Mark Mellman and Celinda Lake at Mellman-Lazarus-Lake (now The Mellman Group) and Lake Research (now Lake Research Partners). Subsequently, Dana served a leadership role in political research efforts at the American Federation of State, County and Municipal Employees (AFSCME) headquarters in Washington, DC. Dana began his commercial marketing research career at the McLean, VA office of Market Facts (now Synovate).

In 2000 Dana began working at Greenfield Online in a custom research sales role.  He then became the second salesperson in what was then known as the “FieldSource” division of Greenfield Online, providing sample and programming services to marketing research companies.  Subsequently the company sold its full service research arm to TNS, and FieldSource’s mission became Greenfield’s corporate mission.  Dana was among the top salespeople at Greenfield through up until and beyond its 2004 initial public offering.  From 2006 to 2009 Dana led East Coast Sales and the New York office of global online data collection firm Research Now.

Dana has taken graduate coursework at the Joint Program in Survey Methodology (JPSM) at the University of Maryland.  He trained as a focus group moderator at RIVA Market Research in Bethesda, Maryland.  Dana serves as an at-large member of the Board of Directors of the New England Marketing Research Association.

A native of Old Town, Maine and a graduate of Bowdoin College, Dana lives in Cape Elizabeth, Maine, just outside Portland, with his family.