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Friday
29Jan2010

Data Mining and Social Media in Market Research with Tom Anderson

I recently interviewed Tom Anderson, President of Anderson Analytics.  Tom is among the most active market researchers in social media.  His firm specializes in data mining in combination with custom market research.

The transcript of the interview may be found at our blog, Blogus Operandi.

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Tuesday
08Dec2009

A Conversation With Communispace CEO Diane Hessan

I recently had the opportunity to speak with Diane Hessan, the CEO of Communispace.  Her company was among the early pioneers of market research online communities.

The transcript of the interview may be found at our blog, Blogus Operandi.

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Wednesday
11Nov2009

Kathryn Korostoff, Research Rockstar

I had a chance to speak with Kathryn Korostoff, founder of Research Rockstar, when I was in San Diego to present at the MRA First Outlook Conference in San Diego last week.  Research Rockstar is a service providing online education on marketing research topics.  Korostoff previously founded Sage Research and also worked as an in-house researcher at large end-client companies.

You can find the full transcript of this interview here.

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Friday
30Oct2009

Eric Bell on MRGA and Study Bounty

This week I interviewed Market Research Global Alliance founder Eric Bell.  We discussed MRGA as well as new service Eric recently announced called Study Bounty, whose goal is to match buyers and sellers of marketing research services.

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Sunday
18Oct2009

Interview with Jen Mason Drolet of iModerate

An interview with Jen Mason Drolet, Vice President of Client and Moderating Services at iModerate Research Technologies, about online qualitative research.

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Thursday
15Oct2009

Rich Media Surveys with Chuck Miller of DMS Research

Interview with Chuck Miller, President of DMS Research, who gave a talk at CASRO Tech 2009 on some research on research looking at rich media surveys.

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Thursday
15Oct2009

Online Qualitative Conversation with Jim Longo of iTracks

A conversation with Jim Longo of iTracks regarding online qualitative technology.

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Thursday
15Oct2009

Automating Analytical Protocols in Market Research

David Corsaro, Group Research Director at Pert Survey Research, spoke to me about his presentation at CASRO Tech 2009 about using technology to automate data analysis.

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Thursday
15Oct2009

Greenfield's Hugh Davis on Technology Investment in a Recession

Hugh Davis, co-founder and EVP of Greenfield Online, on the importance of investing in technology during challenging economic times.

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Thursday
15Oct2009

Technology Adoption Among Market Researchers Globally

Interview with Tim Macer, Managing Director of meaning ltd., and Patrick Molloy, Chief Strategy Officer of Confirmit, regarding the extent to which researchers globally have adopted various aspects of technology.

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Thursday
15Oct2009

Mobile Surveys with Heidi Dickert of Mobile Compass

A conversation with Mobile Compass co-founder Heidi Dickert on the subject of mobile surveys.

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Thursday
15Oct2009

Interview with Simon Chadwick, Peanut Labs CEO

Interview with Simon Chadwick, CEO of Peanut Labs, on the subject of sampling survey respondents from social networking websites.

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