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I spoke to the Maine Marketing Association on February 17, 2010. My presentation was entitled, “Market Research in the Social Media Age.” Please note, it was targeted at a marketing audience, not a market research audience, who had a wide range of market research experience.
Market Research in the Social Media Age from Dana Stanley on Vimeo.
I recently interviewed Tom Anderson, President of Anderson Analytics. Tom is among the most active market researchers in social media. His firm specializes in data mining in combination with custom market research.
The transcript of the interview may be found at our blog, Blogus Operandi.
I recently had the opportunity to speak with Diane Hessan, the CEO of Communispace. Her company was among the early pioneers of market research online communities.
The transcript of the interview may be found at our blog, Blogus Operandi.
I had a chance to speak with Kathryn Korostoff, founder of Research Rockstar, when I was in San Diego to present at the MRA First Outlook Conference in San Diego last week. Research Rockstar is a service providing online education on marketing research topics. Korostoff previously founded Sage Research and also worked as an in-house researcher at large end-client companies.
You can find the full transcript of this interview here.
This week I interviewed Market Research Global Alliance founder Eric Bell. We discussed MRGA as well as new service Eric recently announced called Study Bounty, whose goal is to match buyers and sellers of marketing research services.
An interview with Jen Mason Drolet, Vice President of Client and Moderating Services at iModerate Research Technologies, about online qualitative research.
Interview with Chuck Miller, President of DMS Research, who gave a talk at CASRO Tech 2009 on some research on research looking at rich media surveys.
David Corsaro, Group Research Director at Pert Survey Research, spoke to me about his presentation at CASRO Tech 2009 about using technology to automate data analysis.
Interview with Tim Macer, Managing Director of meaning ltd., and Patrick Molloy, Chief Strategy Officer of Confirmit, regarding the extent to which researchers globally have adopted various aspects of technology.
A conversation with Mobile Compass co-founder Heidi Dickert on the subject of mobile surveys.
Interview with Simon Chadwick, CEO of Peanut Labs, on the subject of sampling survey respondents from social networking websites.
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